15 March 2011
The Garia Awarded in the Red Dot Design Award 2011
The Garia Luxury and Leisure Vehicle has been awarded with an “Honourable Mention” in the Red
Dot Design Award, one of the most renowned international design awards in the world.
Among 4,433 entries from approximately 1,700 companies from 60 countries, The Garia has been awarded
with an ’Honourable Mention’ in the Red Dot Design Award 2011. The jury of highly respected experts
grants this recognition to products with specially refined detail solutions.
“As always, our jury cast a very careful eye over the products submitted. Design quality has asserted itself
clearly in the judging process, with genuine and new creative solutions also being rewarded. Both of these
criteria are not just yardsticks for good design, but also for the potential for success on the market. This
potential is increased several times over by the targeted use of our renowned design award”, says
Professor Dr. Peter Zec, the initiator of the Red Dot Design Award.
Designed and developed in Denmark, The Garia is a complete reinvention of the traditional golf cart. It is
developed according to the user’s needs with a wide range of user-friendly features such as an extra large
cabin with a comfortable and car-like driving position, an innovative easy-access golf bag holder, a new
type of direction selector and a digital cluster. Other features for improved convenience and usability
include a built-in refrigerator, storage options integrated in the design and an onboard charger.
“We set out to build the world’s best golf car and based many of the design improvements on in-depth
usability research, and with this prestigious recognition I truly believe that we have succeeded in our
efforts”, says Mr. Anders Lynge, designer of The Garia.
Along with hundreds of other prize-winning product designs, The Garia will be on display from 5 July to 1
August 2011 in the exhibition “Design on stage – winners red dot award: product design 2011” in the red dot
design museum at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen.
With in excess of 1,500 products spread over an area of more than 4,000 m2, the Red Dot Design Museum
houses the largest permanent exhibition of contemporary design worldwide.
About the Red Dot Design Award
The red dot design award dates back to 1955 and is now the world’s largest and most distinguished design
competition. It breaks down into the three disciplines ‘red dot award: product design’, ‘red dot award:
communication design’ and ‘red dot award: design concept’.